Ralph Lauren

Ralph Lauren

Ralph Laurens advertising on their clothes is usually done on a white background. This is because it makes the colours look even more vibrant than they actually are. By doing this, they are attracting people to buying the clothes just by having a good photo shoot. For the photo shoot, the picture would have been taken in preferably a light studio with tools such as:

·       A beauty dish

·       Soft boxes (with measurable flash)

·       Good quality camera with flash

·       Reflectors

 

This equipment makes sure that you get a good quality photo, without there being shadows on the model face features or clothes.

With this photo, it is shot on a black background with a soft box behind the model. This is to show effect to the picture and to make it stand out abit more than what an ordinary black background picture would. A soft box is used in this picture preferably with a beauty dish to highlight the models face so that it attracts buyers into purchasing this clothing.





 

Project Plan

Shoot Ideas

Models  -

Stylists  -

Assistants  -

What departments will you work with?  -



I would like to have these 3 shoots done by Tuesday the 16th December because this is the day before we finish for christmas. By having the shoots done by this date it gives me a day after to edit the photos and correct them in the right way.

Light Painting

Light Painting

The Light Paintings were created in the studio after blackening out the room and using a black background as the backdrop. For light painting you need first of all a good quality camera (preferably a Canon or Nikon) and a tripod to connect your camera to. To do light painting, the Shutter needs to be open for between 15-30 seconds depending on the detail of light you want to draw in the photo. To keep the shutter open for 30 seconds you will need an aperture of around 1/10.

However when we did the light paintings, we found it better to have the settings on 'Bulb' which is when you hold the shutter button down and you can decide when to stop the shutter by taking your finger off the button. We experimented with different people and different drawings to get different photos.

Projections

Projections

The First thing i did was to pick a night image because i thought a shadow in front of a city life photo would look great. However after experimenting, i figured that i was wrong. So i went back to finding an image that i thought would look creative on the background of my model. I picked an image of Big Ben with Westminster Abbey and a bus in the scene. I experimented with different standing positions and the most effective look was when he held both of his arms up, looking like he owns the place.

After i played around with this picture on Photoshop, i gave it a threshold look
which gave it an old fashioned effect which i quite liked.

Scanograms

Scanograms

My First Step was to upload the Scanogram to Photoshop. When it first started off it didn't look effective, however i saw potential in the photo as i knew i could give it a unique style. The first thing i did was crop out the bottom bit of the picture so that there wasn't an empty space in the bottom of the picture.

The Second Step was to change the color of the scan. I opted to go for a black and white effect and i gave it a higher exposure to show the face details.

For the Next Step i used the 'Curves' tool which you could use to higher the light exposure or darken it within certain areas. By using darker areas on the face, it gave the scan a balance of high and low key lighting. Using this toll you can change the amount of light balance on the photo by dragging the line on the chart and bringing it to a curve. Hence the 'Curve tool'.

The final effect i made on the scan was to add a coloured effect to the photo. For a few minutes i experimented with different colors and effects. I found that by increasing the amount of red and green it gave it a gold effect which in essence made it look unique.

World Snooker Magazine

Ideas for magazine covers

Ideas

Idea 1

For my First Idea i would like to recreate a snooker magazine cover, this is done in the studio as light boxes and a flash is needed. To create a magazine cover like the one below, i will need to shoot it with low-key lighting on a dark background. However i will experiment and see whether high-key lighting is better for the cover or not.